Fair Trade Coffees: Why Prefer Them?

You have probably noticed that many of our TdeM cosmetics contain coffee extract or caffeine. This is the case in our shampoos, our hair oil or even in our cleansing gel. It seemed only natural for us to offer you fair trade coffee and raise awareness of this cause. So, fair trade coffees: why choose them?

What is fair trade coffee?

When we talk about fair trade coffee, we are first and foremost talking about a label. Of course, it highlights an organic product, but above all the Fair Trade label guarantees fair payment for the beans and for human labor. It is also proof of respect for workers and the non-exploitation of children, for example.

Fair trade guarantees respect for local producers' supply chains. Fair trade is often associated with faraway countries. But did you know that fair trade also exists in France?

Why buy fair trade coffee?

By buying fair trade coffee, such as the Koromii Specialty Coffee Beans from Ethiopia that we offer at TdeM, you support this label. In this way, you help the small producers on the Koromi farm in East Guji, Ethiopia, benefit from a purchase price independent of the market price. As a result, they can receive pay that is higher than their production costs. By generating income, they significantly improve their living conditions.

Here, our way of consuming tends to favor organic and local products. You know your producers, and that reassures you about your health. But what about products that come from far away? It is difficult to verify their quality. The fair trade label is also a sign of commitment to an approach that helps preserve the environment. Small-plot farming, the use of safe plant protection products, organic certification. That is the guarantee of the fair trade label.

Why support fair trade?

Many people think that fair trade coffee costs more than coffee from the conventional supply chain. But that is a mistake. Fair trade coffee production reduces the number of intermediaries. As a result, production costs are lower. It also helps ensure that coffee prices are not set by international stock exchanges.

Consuming fair trade coffee also means committing to an ethical and responsible economy. In addition to better pay, it also ensures respect for fundamental rights and the preservation of the environment.

In conclusion, buying fair trade coffee means working in favor of ethical and environmental causes. It means helping provide producers with fair pay. By buying fair trade coffee, you too become an active supporter of this cause.