How to use a eyes serum ?
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When following a beauty routine, it often happens that we forget to apply a eye serum or eye cream.
And yet this step is essential for caring for the eye area morning and night. In fact, this very thin skin around the eyes shows signs of aging much faster, immediately revealing tiredness, the appearance of wrinkles and fine lines, or dark circles.
If applying an eye serum is essential, you still need to know how to use this eye serum and how to apply it. Terre De Mars explains how to use and apply your eye care product effectively.
How do you hydrate the eye area?
Would you like to achieve bright-looking eyes that look less tired and don’t give a stern appearance? In that case, intense hydration is needed to create good protection against external aggressors. How do you properly hydrate your eyes? What are the right steps to follow for an effective eye serum?
When using a face cream or eye cream enriched with shea butter, application is just as important as the treatment itself. In addition, an eye serum or eye care product should be applied morning and night. Start by cleansing your face with micellar water with plant extracts or a shower gel with aloe vera and rosemary to give an initial hydrating step. Once you have cleansed the skin, you can apply your face cream and eye cream.
Do not limit the application of your eye care product to the dark circle area. In fact, the entire eye contour needs to be hydrated. Good hydration across the whole area will help limit the appearance of wrinkles and reduce crow’s feet. Hydrating and firming the eye contour also helps limit sagging of the upper eyelid.
How do you apply an eye serum?
Incorporating an eye contour product into a morning and evening routine is essential to limit the appearance of wrinkles and fine lines or to work on the look of dark circles. However, this seemingly simple step needs to be done correctly to reduce under-eye puffiness and nourish the skin. Thanks to a non-greasy, very lightweight formula, the Variance Cosmos Organic eye contour cream will quickly become part of your beauty routine to smooth wrinkles or nourish your skin.

Formulated with all-natural ingredients, this caffeine eye cream helps reduce under-eye puffiness and the appearance of dark circles.
- To apply it correctly, you should place 3 small dots under each eye: under the center of the iris, at the outer corner of the eye, and the last one aligned with the arch of the eyebrow.
- Then spread the cream toward the inner corner of the eye by gently massaging the area.
To create a lifting effect, especially when you want an anti-aging action or to smooth wrinkles or sagging skin, a plumping action is needed. Thus, the Resilience face cream which contains hyaluronic acid and caffeine extract will give your skin a real boost.
- If you want to reduce the appearance of dark circles, it is necessary to stimulate blood circulation. To do this, once you have applied your caffeine eye cream, you should apply light pressure under the eye contour. This will help give the appearance of a rested look.
- Finally, once you have applied your eye cream, feel free to gently tap it in with your fingertips so the cream absorbs. This step will also help firm the skin in that area.
Where should you apply eye contour product?
Do you think eye serum should be applied under the lower eyelid or all over the upper eyelid? Wrong!
Eye care, whether it is an eye cream or a serum, should be applied at the orbital bone, that is, on the hard area you can feel under your fingers. So if we tend to apply it on the soft area, why this harder zone? Quite simply because, through capillary action, the caffeine eye care product for example, will migrate to the under-eye area or toward the eyelids.
In short, applying your hyaluronic acid face cream just under the puffiness where dark circles form is no more effective. It should be applied on this bony area, gently pulling toward the temples to limit crow’s feet. Also sweep from the mobile eyelid up toward the upper eyelid for a lifting effect.
When should you apply eye contour product?
Like all products used in daily routines, eye cream should be applied morning and night. It is not only meant to smooth the eye area in the morning, but also to regenerate the skin deeply during sleep.
At night, the eye serum or eye cream should be applied to clean, makeup-free skin and before moisturizing products such as face cream with coffee extract.
In the morning, this treatment should be applied before all other creams such as anti-wrinkle creams, for example. In fact, creams, foundation, and other moisturizers create a natural barrier on the skin, preventing the eye serum from fully penetrating the skin.
As for age, just like with classic anti-wrinkle products, it is recommended to start applying your eye serum cream from age 25. In fact, this is the right age to start caring about fine lines or to use anti-dark-circle serums. However, for those who tend to get under-eye puffiness, feel free to use an eye serum as early as 19–20 years old.
Why tap under the eyes?
When applying an eye serum, it is recommended to lightly tap the area. This step, which should be done very gently, helps stimulate blood circulation.
These taps should be done very lightly, from the inner corner to the outer corner.
What is eye contour care?
The eye contour area, that is, the thin skin surrounding the eye, is a very sensitive area. It is also a part of the body that shows signs very easily: dark circles, drooping eyelids, fine lines, etc.
An eye contour treatment is a skincare product specifically dedicated to this sensitive area around the eye. That is why natural ingredients such as shea butter and caffeine are used. Thanks to these natural ingredients and their many benefits, Variance eye contour cream deeply hydrates and reduces dark circles. In fact, the caffeine it contains stimulates micro-blood circulation, which helps fade them naturally.
Now you’re ready to care for your eye contour and fight wrinkles or reduce dark circles. But did you know that men also have skin that is affected by the passage of time? What if you tried convincing him to adopt his own men's beauty routine too?